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1文章摘要及关键词基于岭回归分析的女式连体泳衣款式要素感性评价周 捷,叶梦婷,杨可可(西安工程大学 服装与艺术设计学院,陕西 西安 710048)摘要:为设计精准匹配消费者感性需求的个性化服装产品,探究不同款式的女式连体泳衣对消费者感性印象的影响,选取15个款式设计上具有一定差异的女式连体泳衣作为研究对象。
首先,运用语义差分法筛选并确定8对感性形容词,借助5级李克特量表制作调查问卷,以18～30岁女性业余游泳者为调查对象,采集目标消费者对不同款式女式连体泳衣的感性评价数据,并进行均值分析; 然后,利用岭回归分析其中7对感性意象与整体偏好印象之间的映射关系,并构建具体量化回归模型。
结果表明,显著影响消费者对女式连体泳衣款式整体偏好印象的感性词对为“束缚的-自由的”和“女性化的-中性化的”。
研究结果不仅为服装设计师提供了一个数据驱动的决策工具,而且可以通过款式设计预测消费者的整体偏好,帮助服装设计师设计出更符合目标消费者审美偏好的产品,进而降低市场风险、提升设计效率。
关键词:女式连体泳衣; 款式; 感性意象; 感性工学; 岭回归分析中图分类号:TS 941.12文献标志码:APerceptual evaluation of women's one-piece swimsuit style elements based on ridge regression analysisZHOU Jie,YE Mengting,YANG Keke(School of Apparel and Art Design,Xi'an Polytechnic University,Xi'an 710048,China)Abstract: To design personalized clothing products that more accurately align with consumers' perceptual needs,this study investigated the impact of different styles of women's one-piece swimsuits on consumers' perceptual impressions,selecting 15 women's one-piece swimsuits with distinct differences in style design as research subjects.First,the semantic differential method was used to screen and identify eight pairs of perceptual adjectives,and a questionnaire was developed based on a 5-point Likert scale.With female amateur swimmers aged 18 to 30 as the survey respondents,perceptual evaluation data from target consumers regarding different styles of women's one-piece swimsuits were collected and subjected to mean value analysis.Then,ridge regression analysis was used to examine the mapping relationship between seven pairs of these perceptual images and the overall preference impression,and a specific quantitative regression model was constructed.The results indicate that the perceptual adjective pairs "constraining-free" and "feminine-neutral" have a significant impact on consumers' overall preference impressions of women's one-piece swimsuit styles.The findings of this study not only provide clothing designers with a data-driven decision-making tool but also enable the prediction of consumers' overall preferences through style design,which can help clothing designers create products that better align with the aesthetic preferences of target consumers,thereby reducing market risks and improving design efficiency.Keywords: women's one-piece swimsuit; style; perceptual imagery; kansei engineering; ridge regression analysis02基金项目、作者及引文格式基金项目: 陕西省重点研发计划项目(2023-YBSF-203)。
通信作者: 周捷(1969—),女,教授,博士,研究方向为功能性内衣、服装结构和人体科学等。
E-mail:xianzj@163.com引文格式: 周捷,叶梦婷,杨可可.基于岭回归分析的女式连体泳衣款式要素感性评价[J].西安工程大学学报,2026,40(1):10-18.ZHOU Jie, YE Mengting, YANG Keke. Perceptual evaluation of women's one-piece swimsuit style elements based on ridge regression analysis[J]. Journal of Xi'an Polytechnic University,2026,40(1):10-18.03电子版全文浏览左右滑动查看更多4开放科学标志码（OSID）欢迎扫码本文OSID码获取更多文章相关资源图片|音频|视频|文字
